INCHES 2.0 and Trends in Insurance Industry 

INCHES 2.0 envisages the importance of Automating life-event and Personalized Marketing in Insurance 

The automated marketing is a key to revealing the insights of the customers` attitude and behaviour via initial research, product inquiry, purchases, and claims. As the main goal of digital marketing is to reach a right person at a right time with a right message, life-event marketing is more about the special occasion in the customers’ lives. Due to data science techniques, the insurers can collect the data from multiple channels and detect special dates and celebrations. Then, via complex algorithms and associations, targeted suggestions and strategies are applied.

Tracking the customer moving through the life cycle, the insurance companies guarantee themselves a constant flow of clients matching a wide range of their suggestions.

Personalized Marketing – The customers are always willing to get personalized services which would match their needs and lifestyle perfectly well. The insurance industry is not an exception in this case. The insurers face the challenge of assuring digital communication with their customers to meet these demands. Highly personalized and relevant insurance experiences are assured with the help of the artificial intelligence and advanced analytics extracting the insights from a vast amount of the demographic data, preferences, interaction, behaviour, attitude, lifestyle details, interests, hobbies, etc. 

Read more on https://incheslabs.com

Add in the comments of what do you think will be the future trends in Insurance? 

@INCHES Healthcare Private Limited

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